Jumia customers should be able to find products according to their specific interest with the help of Website Filters. Also, Website Filters help with Search Engine Optimization (SEO) which helps in maximizing the possibility of results when searching for products and allows Jumia to have a cleaner, more systematic and orderly catalog, which is attractive and in turn, improves sales.

Website Filters can be found at the top or at the right side of a category/sub-category webpage (position defers among category/sub-category webpages). The customer can select specific filters according to the features are looking in a product.

Example

Phones & Tablets > Mobile Phones > Smartphones

In Smartphones sub-category, a customer can select specific product features like Brand, Screen Size, Processor Speed, Price etc.

Website Filters differ according to categories/sub-categories such as Fashion, Electronics, Health & Beauty, Home & Office, Toys & Kids, Diapers, Groceries, Watches & Sunglasses, Mobile Phones, Tablets, Computing, Games & Consoles, Sports & Fitness for each one of them.

Example

In Fashion Categories and Sub-Categories, you would find Website Filters such as Size, Style and Gender but you would not see them in Mobile Phones Categories and Sub-Categories.

However, there are a few Website Filters that can be found in most categories and sub-categories such as Price, Brand, Jumia Recommended, Shipped From Overseas and Colour.

It is important to always categorize your products correctly.

What Does “Categorize” Mean?

Every product belongs to a family called Category. Under every Category, there are sub-categories which emerge from the categories, similar to a tree with branches. Categories and Sub-categories essentially help costumers find their desired products quickly and much easily.

When a product is accurately categorized, costumers are more likely to find their desired product when they search. Also categories allow Jumia to have a cleaner, more systematic and orderly catalog.

Example

If a customer were to search for an iPhone 7 256GB – Black, he/she should find all results under the sub-category;

Phones & Tablets > Mobile Phones > Smartphones > iOS Phones

When a product is wrongly categorized, it will appear on the Jumia website with items that are not in the same category or sub-category. In this case, the costumer will have a lesser chance of finding his desired product in the category. Besides, a poorly categorized product negatively affects the catalog order.

Example

There are Mobile Accessories in Android Phones Sub-Category;

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PRODUCT GROUPING REQUIREMENTS

All product grouping requests should include the following data listed below;

• Shop/ Jumia SKU
• SellerSku
• Product Name
• Product Grouping Name

Example;

Additional products can be added to already existing colour groups. The exact Product Grouping Name is to be specified in the file.

Only Product QC approved SKU’s that have Shop/Jumia SKU’s can be grouped**

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