Introduction To Content Score

What is Content Score?

Content Score is a Seller Center development that automatically measures the quality of a product’s content, created on Seller Center using pre-determined parameters set based on the recommended Product Content Guidelines per category in order to encourage & ensure customers have access to quality content on all products.

Few examples from Seller Center per category;

Smartphones > Android Phones and Smartphones > iOS Phones

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Men’s Clothing > Shirts

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NB Content Score parameters are actually category specific so two different sub-categories under a parent category would have unique parameters.

What are the Content Score Parameters?

These are the pre-determined rules that are set up to ensure the product content is of good quality E.g In a specific category, the threshold of “Product Name” can be set to a minimum of 15 characters and a maximum of 60 characters. The same explanation applies to other product fundamentals such as Product Description, Product Highlights, Product Warranty etc

What is the objective and the Impact of Content Score?


  • The objective of Content Score is to facilitate the prompt product QC for created/updated products in relation to the score threshold


  • Content Score is equal to or more than 50% = Proceed To QC Queue
  • Content Score is equal to or less than 49% = Auto-Reject
  • Content Score within 50% – 100% score threshold will come to the QC queue for Product Review within 24 hours after Product Creation/Product Update.

How can you improve your Content Score?

  • While creating a product, confirm all the parameters of that product category by clicking on the Content Score icon on the top right corner of your Seller Center.
  • Ensure, at least, all minimum criteria are met for all parameters for that product category.
  • Only provide content and specifications that are relevant to the product. No misleading information at all.
  • Always refer to our Content Guidelines for important FAQ’s and tips on how to create products and content per category and also wherever unclear during the product creation process.
  • Hire experts handle your Product Creation and Content by using our Jumia Production Services.
  • You are encouraged to attend bi-weekly vendor training so as to have a better understanding of content development.

For complaints, inquiries or suggestions on Content Score, please contact our support team by raising a claim HERE,  or by calling us on  +254 709 726 000